The Birth of a Global Brand
In 1827, Guilia Buitoni sold her heirloom gold pendant to buy a modest pasta shop in the Village of Sansepolcro, Tuscany. Together with her husband Giovanni Batista – fondly nicknamed GioBatta – they built her recipe for durum wheat macaroni into the world-renowned Buitoni Pasta brand.
The Tradition Continues
Their company expanded steadily through the years under many generations of Buitoni. Today, Francesco Buitoni, great-great-great-great grandson of Guilia and GioBatta, continues the tradition with Giobatta Alimentari, serving inspired and authentic Italian food in the charming river hamlet of Tivoli.